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When you visit  Beit al Bawadi you will find exquisite hand made ceramics, and a wide range of other products. We also sell handicrafts such as rugs and needlework, which complement the fine ceramics, and which give the home a local flavour. Beit al Bawadi supports JOHUD's broader objectives for economic empowerment, and through Beit al Bawadi we  provide a market opportunity for other kinds of products.  We hold regular specialist markets – for craftspeople, for food, for books. We also hold forums and exhibitions to promote the work of development partners – Bawadi is  market place for ideas as well as goods.

 Souq al Ard – a taste of rural life at Beit al Bawadi

The garden floor of Beit al Bawadi is also home to the regular Souq al Ard – farmers market where  people can buy fresh  produce directly from small producers.  On Souq al Ard Saturdays, more than  25 stalls and hundreds of customers converge on Beit al Bawadi for a one-day rural experience – a feast of bright colours,  tantalizing  aromas and delicious tastes. 

Souq al Ard specializes in farm produce - vegetables and salad of every kind:  salty tomatoes from the Ghour, long curvy hot green peppers, freshly picked beans and sweet and tender peas already shelled and ready to cook.   There are seasonal fruits:  the strawberry season is eagerly anticipated, and then cherries, plums, mulberries, apricots, figs…the list is endless.  There are  local cheeses, free range eggs and chicken, pigeon and rabbit meat ready for cooking. There’s also a wide range of home preserves – jars of jams, pickles, honey, bottles of oil and packets of flour, and lentils and dried herbs. Every week new products appear -  so the souq experience offers pleasant surprises.
We give priority to small farmers who use sustainable farming practices such as grey water recycling, drip irrigation, chemical free production, organics and permaculture But we also welcome  a wide range of stall holders – so the market meets diverse needs and so that producers get exposed to new ways of working

  • Small scale producers – like the women from JOHUD's 50 community centres  many of whom have home gardens and use sustainable techniques to grow vegetables and salads
  • Co-ops – like the associations of farmers from Ajloun and Mafraq. They know that by working together they can reduce the vulnerability of farming life.
  • Project-supported enterprise  producers – where JOHUD and other NGOs have helped communities set up businesses: there are pickles from the Jordan River Foundation project in Ajloun, dried fruit and organic jam from Wild Jordan.
  • Medium sized farmers – who work their own land and provide valuable employment for rural men and women.  A good example is Khadiga who uses a chemical free approach to her farm in Iraq al Amir
  • Large farmers who employ hundreds of workers and who export their crops- they mentor smaller farmers and help them get into exporting
  • Intermediaries – who supply high end markets like restaurants. They help small producers understand the market and how to get a better price for quality produce.


A taste of country food in Amman
Customers are invited to   ‘try before they buy’ – with slices of Circassian cheese, freshly baked bread, biscuits, and pastries on offer.  The Souq al Ard also provides an opportunity to taste traditional healthy foods drinks such a karkade, lemonade, freshly squeezed orange juice and to eat snacks at the impromptu café.

Matbakh a Reefi: Country Kitchen

Matbakh a Reefi – Country Kitchen, is an umbrella branding name for producers of home-made jams, pickles, herbs and spices. Across Jordan, women practice traditional skills their grandmothers taught them. They use surplus produce such as fruit and vegetables and dry them salt them, cook them, and spice them so they will last through the winter months. For generations, women have demonstrated their household management skills – they know how to make the tastiest food, that is healthy and nutritious.

Through  Matbakh a Reefi, JOHUD is able to help women improve the quality of their home produce, especially to meet the tastes of international customers who are willing to pay a higher price for healthy food – especially when they know that the woman is running the enterprise for her family. Matbakh a Reefi products are also used in the Beit al Bawadi café.


Beit al Bawadi Café

In late 2007, we will open the Beit al Bawadi Café – providing our customers with a chance to relax with a cup of coffee and tea, healthy fruit drinks, home made cakes and pastries and light snacks. Our emphasis is on healthy eating – using produce that is locally grown, preferably using sustainable agricultural practices.  The Beit al Bawadi Ceramics café also uses local produce from the Souq al Ard stall holders to create healthy light dishes – a taste of the country at your table.

The Beit al Bawadi café provides a perfect setting for meeting up with friends, browsing through books and magazines and meeting with the staff involved with development projects and creative enterprise.

Beit al Bawadi also has a small room full equipped for meetings, seminars and training, so that development partners can meet comfortably in a 'learning environment' and then benefit from the healthy food café.

Healthy environment
In the interests of the health of staff and customers, Beit al Bawadi operates a strict no-smoking policy within the building, and in most of the garden / terrace area.



Khyut is a recycling project run by the Jordanian Hashemite Fund for Human Development (JOHUD).  Using fabrics from a wide range of sources, the Khyut team create a range of fashion items – dresses, skirts, blouses, accessories, handbags, cushions, bedspreads. Each hand-crafted gift is assembled from scraps of material  - silk, satin, suede, cashmere, velvet and lace.  Every item is unique – individually designed by the threads team using recycled fabrics from around the globe and refashioned with a  local flavour. Each one is individually designed –  but all share the same Khyut flair - a blending of styles and a fusion of cultures. 

The Khyut team also operate a tailor-made service – where clients can select different fabrics and the Khyut team assemble them to suit the client's taste. The Khyut team are based in Beit al Bawadi (JOHUD's centre for creativity and enterprise) – where they create the samples and test out new designs.  Once the style is agreed, then they assemble the fabrics and the stitching is carried out by women based in Kafrein, one of the JOHUD community centres in the Jordan Valley.

In this way, through Khyut, women in resource-poor communities gain the skills of stitching and also earn money to help support their families.
All the profits from Khyut are invested in projects run by women for women


Fair Trade Jordan at Beit al Bawadi
Since mid-2007, Fair Trade Jordan has been based at Beit al Bawadi. Now registered as a not for profit enterprise, Fair Trade Jordan is an alliance between the Jordanian Hashemite Fund for Human Development (JOHUD), the Royal Society for the Conservation of Nature (RSCN) and the IUCN-The World Conservation Union’s regional office in Amman.  All three organisations have a commitment to nature conservation, social inclusion and poverty alleviation.

 FTJ aims to create a certification system for Jordan s that producers and customers will be able to choose products and services because of their ethical content.   Since it was established in 2005, FTJ has organised markets, trained producers, facilitated forums, advocated with policy makers and mobilised funds to support the fair trade movement.Currently FTJ is focussing on the tourism sector – in the belief that a fair trade tourism certification  system will attract ethical customers to Jordan and will also have a widespread positive impact on a large number of Jordanians employed in the hospitality sector.
Through its links with Souq a Ard, FTJ is also developing a database of smal
l producers and encouraging them to start to apply fair trade criteria so that in the future they too can gain from certification.
Increasingly,  FTJ works in partnership with fair trade networks in the region – so that producers can share their expertise. A stronger fair trade sector in the Middle east helps strengthen the global movement for equity and justice in all aspects of life. In this way, Jordan can join the fast growing  global trading system worth  billions of dollars annually. Considered a force for social and economic change, the fair trade movement globally is a powerful response to the problems facing commodity producers. Fair trade  gives consumers an opportunity to use their purchasing power to tilt the balance in favor of the poor

Copyright Beit Al Bawadi 2012